Why Are PC Sales Up And Tablet Sales Down? | TechCrunch


When iPads first came out, they were hailed as the undoing of the PC. Finally, a cheap and reliable computing device for the average user instead of the..

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In Most Meetings, 3 People Are Doing 70% of the Talking

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The loudest ideas aren’t always the best ideas.

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Cyclists are the biggest sandbaggers and secret trainers around. They’ll say anything to soften you up for the kill. Don’t let this happen to you. Study this handy rider’s phrasebook to find out what they really mean when they say: What cyclists say and what they meanI think my tire pressure is low.” Translation: Slow down, will ya?

H2H Marketing in Biopharma: A Utopian ideal, naïveté or the inevitable and needed conclusion.

H2H Marketing in Biopharma: A Utopian ideal, naïveté or the inevitable and needed conclusion.

screenshot_03Summary: Guest blogger Alfred O’Neill discusses the emerging mass market marketing philosophy called H2H – Human2Human – and how it is best applied in Biopharma industry. He also offers some examples and recommendations on how companies can master this new approach. (more…)

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DTC marketers: listen to your audience via social media

DTC marketers: listen to your audience via social media

tumblr_static_are-you-listeningPOST SUMMARY:  DTC marketers can learn a lot if they just listen to their target audience via social media as it can yield a wealth of information and patient insights into current marketing messages. (more…)

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Social media is taking up a bigger portion of marketing budgets, but few companies said they have been able to quantitatively measure its impact. Despite the increasing investment in social media, it’s still difficult for marketers to quantify their return on investment. Only 15% of marketers in the study said they can show the impact of social media on their businesses using quantitative approaches, while 40% of marketers can only demonstrate the impact qualitatively. Nearly half of marketers said they haven’t been able to demonstrate the impact of social media spending on their business at all.

DTC marketers: Risk adverse?

DTC marketers: Risk adverse?

riskadverseagesPOST SUMMARY: Taking risks is important for innovation yet when several hundred professionals were asked what would happen if they developed and tried “new and untested ideas,” only 17% said that such behavior would be rewarded or approved – 47% said that the reaction from their superiors would be “unpredictable.”  Nowhere is this more true than within pharma marketing. (more…)

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Social Media Spending is on the Rise But Impact Is Hard to Measure


Social media is taking up a bigger portion of marketing budgets, but few companies said they have been able to quantitatively measure its impact.

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What has changed when patients chose healthcare treatments?

What has changed when patients chose healthcare treatments?

changePOST SUMMARY: Most DTC marketing does not acknowledge that the way patients chose healthcare treatments, including prescription drugs, has changed over the last 3-5 years.  Today it’s more about trade-offs when choosing healthcare treatments and cost vs. benefit is becoming a bigger factor in the equation. (more…)

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It is abundantly clear that there is a massive “digital divide” between consumers engaging in real-time across channels, versus the digital marketing industry that is still largely siloed and not executing in real-time. It appears that this digital divide is due, in large part, to two key challenges observed in this research, namely: Overwhelming Complexity and Lack of Unified Measurement.