See on Scoop.it - Pharma & Medical Devices
An important new study suggests that statins, the cholesterol-lowering medications that are the most prescribed drugs in the world, may block some of the fitness benefits of exercise, one of the surest ways to improve health.
See on Scoop.it - Pharma & Medical Devices
Is the FDA holding a two-day panel with the goal of making its leadership look better with regard to the withdrawn diabetes drug? The cardiologist who blew the whistle on Avandia wants to know.
See on Scoop.it - Pharma & Medical Devices
So, do drug companies really spend more money on marketing than on R&D? In the Pipeline takes a look at that contention, and the cold hard facts are these: Probably not. But it’s hard to tell for sure.
See on Scoop.it - Managing people not cogs in a machine
The iconic 111yearold retailer ditched nearly everything former CEO Ron Johnson attempted during his short stint in charge. Good call
See on Scoop.it - Pharma & Medical Devices
Health costs now surpass groceries in annual expenses for a family of four, a new report by Milliman Inc. says.
See on Scoop.it - Pharma & Medical Devices
The Institute of Health Technology Transformation has issued a report stating that data analytics is critical to both population-wide healthcare management and accountable care organizations (ACO).
Today, I posted on Twitter “HCP digital spend by pharma to equal that of print this year, forecast says.” That tweet is getting a lot of retweets and Mike Young (@Brandshaping) responded “The times they are a changing.”
I am afraid my tweet may be misleading. I should have said “HCP digital MEASURED MEDIA spend by pharma to equal that of print this year, forecast says.”
My tweet points to a chart I created from data published in a whitepaper from Compas: “Follow the Money— a Point of View on HCP Media Trends in Pharma” (find it attached to this post). Here’s my chart:
See on Scoop.it - Managing people not cogs in a machine
Image credit: AFP/Getty Images via @daylife When I wrote Steve Jobs: 6 Tried-And-True Business Tips, it was difficult to select from the hundreds of motivational comments Mr. Jobs shared with the media during his memorable career.
See on Scoop.it - Consumer Empowered Marketing
How (And Why) To Engage With Moms On Social Media [INFOGRAPHIC]
See on Scoop.it - Consumer Empowered Marketing
We are excited to see that brands recognize the importance of social media customer care across various platforms.
A lot of money is wasted in marketing because there are a lot of people who just "don't get it". There are very few personal problems that cannot be solved through a suitable application of high explosives.There's nothing more dangerous than a resourceful idiot.
