Labor day in pharma an oxymoron?

Labor day in pharma an oxymoron?

UnknownPOST SUMMARY: As labor day approaches the biggest challenge for the pharma industry continues to be holding on to experienced and talented marketers who take the view that patient centered marketing is essential. (more…)

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What does it mean, for brands, to be more human? Simply put, it means treating consumers like people and ensuring that each customers’ voice is heard and responded to in earnest. Gard to do when most marketers are focused on customer acquisition, but essential if you want to grow sales unless you’re Apple who has such great products that they feel they don’t have to listen to consumers.

Why Don’t People Click on Mobile Advertisements?


In a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers do to change this?

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How agencies can win more pharma business

How agencies can win more pharma business

WinPOST SUMMARY: While consolidation continues within the pharma industry, there are opportunities for agencies to win more pharma business and become strategic partners, but it’s going to take a realization that the same old way of doing business is over. (more…)

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There can be no doubt that changes are needed within biopharma DTC marketing to ensure that marketing to patients and consumers remains relevant. However, as long as antiquated hiring practices and rebels are denied entry into DTC marketing the industry is doomed to see budgets cut further as senior management looks to cut costs.

On talent within the pharma industry…

On talent within the pharma industry…

POST SUMMARY: There can be no doubt that changes are needed within biopharma DTC marketing to ensure that marketing to patients and consumers remains relevant.  However, as long as antiquated hiring practices and rebels are denied entry into DTC marketing the industry is doomed to see budgets cut further as senior management looks to cut costs.

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Tags: Talent

Apps now represent 52% of time spent with digital media in the US, according to ComScore, up from 40% in early 2013. Yet most US smartphone owners download zero apps in a typical month, according to comScore’s new mobile app report. Are apps or mobile advertising right

Most smartphone owners download zero apps in a typical month

Most smartphone owners download zero apps in a typical month

imagesPOST SUMMARY: Apps now represent 52% of time spent with digital media in the US, according to ComScore, up from 40% in early 2013.  Yet most US smartphone owners download zero apps in a typical month, according to comScore’s new mobile app report.  Are apps or mobile advertising right for pharma? (more…)

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Tags: Apps

Worldwide mobile-ad spending will reach $6.4 billion this year and more than $23.6 billion by 2016, according to EMarketer. But most mobile ads are disruptive. So why are so many brands, media agencies and marketers giving so little thought to how mobile ads work and how to engage users ? According to Business Week “Traditional advertising doesn’t translate to mobile devices, and companies are still struggling to come up with effective strategies.”