POST SUMMARY: At the heart of the FDA’s current social media marketing policy is the failure to understand how patients are using the Internet to make healthcare decisions. (more…)
The struggle to keep even star employees engaged never ends. Here’s how to invest in people for better connections within your company.
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POST SUMMARY: Physicians do not prescribe an Rx because they are getting paid by drug companies. Actually, they are more likely to prescribe a certain product because of insurance companies and managed care incentives. (more…)
Knowing and trusting a brand is a prime consideration for penny buys while good reviews top the list of criteria for expensive purchases. Here’s how the buying journey differs for a small purchase of less than $10, compared to a large purchase over $1,000. Infographic: Carlos Monteiro
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Today, 42% of doctors practice as salaried employees of hospital systems,up from 24% in 2004, according to Cegedim Relationship Management, a marketing consultant. As a result, the pharmaceutical industry is shifting its sales efforts from doctors to the institutions they work for. In 2005, drug companies employed about 102,000 U.S. sales representatives, who mostly pitch to doctors. By…
POST SUMMARY: Eight out of 10 prescriptions written in the United States are filled with the no-brand name, generic version of the drug prescribed by a doctor. The FDA mandates that generic forms of prescription medication contain the same active ingredient as the brand name, but the agency allows the generic version to use different inactive ingredients, including binders to hold the pill…