There is a lot of chatter how social media is no longer a wise decision for businesses to partake in. Some Brands dedicate a lot of time to social media but the return on investment just isn’t there. This certainly holds true for many B2B type businesses, but it is not the case when it comes to e-Commerce companies.

Is DTC marketing heading towards irrelevance ?

Is DTC marketing heading towards irrelevance ?

irrelevancePOST SUMMARY: Unless pharma marketers are willing to take risks and transform outdated business models and processes DTC marketing could be headed in the same direction as the dinosaur.    (more…)

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Great online brands combine ongoing testing, feedback and improvement cycles into their daily practices and invest in listening, learning and modifying the user experience to create positive returns in revenue and loyalty. This means user experience is not just a practice or a process—it is a philosophy.

Drug costs high but still better tan alternatives

Drug costs high but still better tan alternatives

drugcostsPOST SUMMARY: (via Boston Globe) Fewer than 4 percent of patients use specialty drugs, but they account for 25 percent of total drug spending.  “The impact of the specialty tier benefit design falls disproportionately on patients who are living with diseases and conditions that are serious and life-threatening,” said Marialanna Lee, Northeast Region state government affairs director for the…

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Tags: Drug costs

A pirate can function within a bureaucracy. Pirates support one another and support their leader in the accomplishment of a goal. A pirate can stay creative and on task in a difficult or hostile environment. A pirate can act independently and take intelligent risks, but always within the scope of the greater vision and the needs of the greater team. One could argue that today the biopharma industry is in dire need of a lot more pirates.

Want to work in pharma? Pirates need not apply

Want to work in pharma? Pirates need not apply

innovat-150x150POST SUMMARY: A pirate can function within a bureaucracy. Pirates support one another and support their leader in the accomplishment of a goal. A pirate can stay creative and on task in a difficult or hostile environment. A pirate can act independently and take intelligent risks, but always within the scope of the greater vision and the needs of the greater team.  One could argue that today the…

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Tags: Pirates

Patient Insights: Opportunities for pharma (MS)

Patient Insights: Opportunities for pharma (MS)

insights_ideasPOST SUMMARY: Patient insights provide valuable opportunities for pharma marketers to get closer to their customers (patients) but only if DTC marketers are listening and act quickly to provide tools and health information that drive patient needs and brand objectives. (more…)

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Tags: MS Patients

9 Work Habits You Need to Stop Doing Today - Rich’s Management Blog

See on Scoop.it - Managing people not cogs in a machine

Perhaps you’ve heard of a “not-to-do list.” CEOs and productivity experts recommend the idea highly as a huge productivity booster that will help you free up time and headspace for all the things that really matter.  Sounds great. But what should go on it? Best-selling author Tim Ferriss has some ideas. In a recent short …

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Multi-generational Household Population Continues to Rise Post-Recession

See on Scoop.it - Consumer Empowered Marketing

The number of Americans living in multi-generational households, which spiked during the Great Recession, has risen to a record 57 million in 2012, including about one-in-four young adults ages 25-34.

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Marketing Cloud

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Richard Meyer's insight:

26% of marketers don’t know which channel delivers best leads


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