Calcium supplements taken by millions of people every day can double the risk of heart attacks, according to a study, while researchers say they do little to protect bones against fractures. This comes on top of other research that indicate vitamins and supplements can actually cause more harm than good. Who are consumers to believe ?
It’s over, finished, done. Unless brain dead drug companies wake up and change the way they market their products to consumers DTC marketing is going to become a tactic of the past when drug companies had huge marketing budgets and didn’t have to listen to their customers.
It’s about time someone asked the question and stated the obvious: “what the hell has engagement got to do with conversion?” I’m talking to the brain dead marketers out there who believe that having a lot of fans on facebook is essential to conversion when brand loyalty within their category is extremely low. These are the ones who are throwing money at their social media agencies because they have been conned into believing that engagement equals conversion.
A government panel has said that physicians should no longer offer PSA tests to healthy men because it can lead to a lower quality of life with a lot of additional problems. Almost 250,000 men are diagnosed with prostate cancer every year and 28,000 die from prostate cancer. However there is now wide acceptance from the medical community on these new guidelines and once again stuck in the middle are patients.
For many people who work in cube farms headphones have become the new privacy. According to the Times “The walls have come tumbling down in offices everywhere, but the cubicle dwellers keep putting up new ones. They barricade themselves behind file cabinets. They fortify their partitions with towers of books and papers.” Is it too much to ask to have a little dignity and privacy in a place where we spend so much time ?
Recently a potential client called me up to ask me a question. They are in the process of relaunching their website and their agency has given them a proposal to completely redo their website for close to $1 million. While the strategy should drive the budget the first question I asked was “how important is your website in conversion?”. There was silence on the phone which told me they still had more work to do.
Eight leading pharmaceutical companies have approved 10 recommendations aimed at improving transparency to address what they call a “credibility gap” that faces industry-funded clinical research. Is this like trying to put out a fire with teaspoons of water ? Yes, but at least it’s a start and there is a hell of lot more they need to do earn back the trust of HCP’s, insurers and patients.
http://newmediaandmarketing.com/what-exactly-influences-consumers-today/consumers-consumer-behavior/
The digital revolution and the explosion of social media have profoundly changed what influences consumers as they undertake their purchasing decision journey. When considering products, they read online reviews and compare prices. Once in stores, they search for deals with mobile devices and drive hard bargains.
Damn ! It’s so easy to get angry today because after all there are so many things to get angry about, but in the end all anger does is raise your blood pressure and make you think about getting even. Trust me, in the end what goes around comes around and eventually people get what they deserve even though you may not be around to see it.
It’s nice to see that mismanagement, at the most senior levels, is alive and thriving in corporate America. First we have HP laying off 25,000 people including employees who are bringing in a lot of business and then we have JC Penny executives who said they “underestimated the value that customers placed on coupons.” The sad result of this mismanagement is that the senior people responsible are still going to collect their big paychecks while people lower on the ladder are going to be asked to make sacrifices.
