POST SUMMARY: As labor day approaches the biggest challenge for the pharma industry continues to be holding on to experienced and talented marketers who take the view that patient centered marketing is essential. (more…)
POST SUMMARY: While consolidation continues within the pharma industry, there are opportunities for agencies to win more pharma business and become strategic partners, but it’s going to take a realization that the same old way of doing business is over. (more…)
POST SUMMARY: There can be no doubt that changes are needed within biopharma DTC marketing to ensure that marketing to patients and consumers remains relevant. However, as long as antiquated hiring practices and rebels are denied entry into DTC marketing the industry is doomed to see budgets cut further as senior management looks to cut costs.
POST SUMMARY: Apps now represent 52% of time spent with digital media in the US, according to ComScore, up from 40% in early 2013. Yet most US smartphone owners download zero apps in a typical month, according to comScore’s new mobile app report. Are apps or mobile advertising right for pharma? (more…)