Along with popularity of social media a number of social media analytic providers are trying to sell marketers on their programs that are usually accessed via the Web. However these programs can’t quantify human interactions with brands nor can they really tell you what consumers are thinking about your brand and company. Analytics can only take you so far you really need someone who can look beyond the numbers to provide valuable insights and actionable recommendations to improve the brand experience
A lot of money is wasted in marketing because there are a lot of people who just "don't get it". There are very few personal problems that cannot be solved through a suitable application of high explosives.There's nothing more dangerous than a resourceful idiot.