When someone presents a problem for your product or brand it’s not acceptable to say “”We have to evaluate the sources of the information and figure out what we should do with it”. That is the response of a Medtronic PR person to the new that a hacker has found serious security holes in a popular type of insulin pump that diabetics wear. The problems he found carry exceptional risks, such as being able to program a special remote control to command strangers’ pumps to dispense the wrong dosage of insulin which could be fatal for some patients. Saying we are trying to figure out what to do with it is not reassuring to patients who use your product.